The timing is crucial as Apple ramps up a new product push for the lucrative end-of-year holiday shopping season. The lineup is anticipated to include new iPhones with bigger screens, as well as a health-oriented watch-like device, people with knowledge of the matter have said. The Cupertino, California-based company is holding an event on Sept. 9 to debut the new iPhones, people familiar with the situation have said. Chief Executive Officer Tim Cook last month said Apple has an “incredible pipeline” that “we can’t wait to show you.”
Source: Apple Inc.