The French fashion brand feels that consumer confusion occurs when Google for the search term 'Vuitton' advertisements from other companies shows such as retailers that sell nepspullen.
Google and Louis Vuitton are now bound together to fight. Selling fake products This causes the trademark dispute between the two companies ceased.
By using Googles Adwords businesses can buy ads that appear next to the results for certain search terms, such as 'Vuitton'.
Although the European Court of Justice in 2010 ruled that Google did not infringe the trademark of Louis Vuitton. However there should not be any confusion as to whether the advertisements are by Google Adwords or Louis Vuitton itself.