NEW YORK, Januari 28 -- The American technology giant reported record financial results on Tuesday, partly thanks to its efforts to make headway in China.
Despite a spotty past record, Apple was able to gain market share and, for the first time, led in smartphone unit sales in the country during the fourth quarter, according to research firm Canalys.
Its surging popularity in China is all the more remarkable when one realizes that its iPhone products cost about twice that of competing handsets. While China's average household income stood at only $2,100 in 2012, that fails to reflect the wide gap that's separating the country's urban nouveau riche -- who have the resources to shell out the local cost of almost $900 for an iPhone 6 -- versus its less affluent rural citizens.
Its new iPhone 6 Plus has played into consumer preferences for phones with bigger screens, which helped attract new Chinese customers, Canalys said.
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