ROTTERDAM, November 29 -- You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers. There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment? Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Yes, you can buy Instagram followers. There are plenty of cheap services available that allow you to buy 1,000 followers for as little as $10 USD. But you’re only paying for a number. Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts. As a quick Google search will reveal, there are many cheap services you can use to buy Instagram followers. For about $6 USD, you can get 500 followers, and for about $10 USD, you can get 1,000 followers. The vast majority of these purchasable followers, however, are either bots or inactive accounts. In addition to buying followers directly, you can also pay services to strategically follow other accounts on your behalf based on your preferences (location, hashtag usage, account type, and gender). Ideally, those followed accounts will then follow you back. With this option, your followers are more likely to be real people, but engagement is still unlikely. Since you can't even guarantee these accounts will follow you back, it’s a risky investment. Most accounts won’t follow you back, and even if they do, they probably aren’t going to be long-term, loyal, or active followers. If your priority is simply to have a big follower count, these services can definitely help you. When your number of organic followers dips, these services even replenish your pool with other followers. But remember the risks: these followers will probably never like or comment on a post, and if you’re caught with a ton of fake followers, you could ruin your credibility with your real audience. Think of it this way: would you keep following an account if you saw that most of their “loyal audience” were inactive accounts or bots? I’m guessing not. It could seem deceitful, and lead you to believe the brand couldn’t get authentic followers through good content alone.
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