One of the defining features of Musk, aside from his penchant for X is his self-branding as a genius trying to push humanity forward. In reality, many of his projects, like the Vegas Loop, which is a passenger car tunnel in Las Vegas meant to reduce congestion instead of utilizing public transportation, are abjectly stupid. There are also many misconceptions that he circulates to reinforce the common narrative of his sycophants, like that he founded Tesla, the electric carmaker. But he didn’t create the company, he bought it and later called himself the “founder,” which led to a legal battle that allowed him to keep the title despite not actually being what the English language would define as a founder. A local news report from the San Francisco Bay area on this issue also describes how he pulled the same thing with PayPal, which was the main product of Confinity, a startup that had emerged with Musk’s X.com in the 1990s. If simply being an early investor in a company would define one as a founder, then every person who pays US taxes could be considered a Tesla founder because of the large amounts of federal contracts that prop the EV maker up.
Musk shouldered his way into the prestige of being a founder of some of these companies in order to boost his own image. It gives a serious amount of clout in the tech bro environment to call oneself a founder. Therefore, if history is any guide, the plan appears to be this: Elon Musk’s Twitter rebranding and the introduction of new features is designed so that he can label himself the company’s founder. It’s not about any grand corporate strategy or serious attempt at becoming the app of power; he just wants to take credit for Jack Dorsey’s product while blatantly ripping IP from China.
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