LONDON, July 10 -- It’s the F1 British Grand Prix at Silverstone this weekend which means many from London and the south-east will be headed up the M1, M40, A5 or taking a “quick route only we know” over the coming days to take in the spectacle in Northamptonshire. Doubtless many of them will be followers of current F1 World Champion Lewis Hamilton. But, how many of them actually “follow” Hamilton on Twitter? Research carried out by private number plates company Click4reg.co.uk suggests the figure is not as big as it might appear. The research concludes that 34.3% of Hamilton’s followers are, to use a currently popular word – fake! Even allowing for these figures, Hamilton still has the biggest following among F1 drivers who have a personal Twitter account (two – Kimi Räikkönen and Sebastian Vettel – don’t have one). The research showed that:
Last November, Instagram cracked down on celebrities and influencers with followers who aren’t genuine. This ‘purge’ reduced significant numbers of fake, inactive, spam, bots, or as often discovered – bought – followers. Why buy followers? Users may do so to appear more influential, to harness more media and therefore commercial attention, among other reasons. But Instagram isn’t the only social platform faced with this issue. Twitter has battled the problem of bots and spam accounts for many years. So, with the British Grand Prix as its cue, Click4reg wanted to discover how many followers of the 20 competing F1 drivers are fake. Author: Lora Smith
0 Comments
Leave a Reply. |
Thank you for choosing to make a difference through your donation. We appreciate your support.
This website uses marketing and tracking technologies. Opting out of this will opt you out of all cookies, except for those needed to run the website. Note that some products may not work as well without tracking cookies. Opt Out of CookiesCategories
All
Archives
April 2024
|