Pride Järva is organised by Jan Sjunnesson, a former editor-in-chief of Samtiden, a web-magazine owned by Sweden Democrats (SD), the anti-immigration party that became the third largest political party in the Swedish parliament following the 2014 general election.
Sjunnesson is also the editor of website Avpixlat, often described in mainstream Swedish media as a xenophobic and far-right website. The planned parade has attracted criticism from the official Pride organisers, Sweden's LGBT federation, and anti-racism groups. They believe the agenda behind this parade organised by the far-right is to try to provoke Muslims in the predominantly immigrant areas.
In a joint statement the official Stockholm Pride and the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights (RFSL) said they were distancing themselves from the initiative.
"Jan Sjunnesson has for a long time made himself known as a person who's spreading hatred towards Muslims on social media [and] who's not supporting LGBT rights. "The magazine Expo in February published a compilation in which they, among other things, showed how Sjunnesson ... had shared an American film where Muslims were described as paedophiles and homosexuals and a 'Satanistic threat against society' who should be deported," the statement said.